10 février 2014

Quand un street-artiste s’attaque aux publicités !

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Aujourd’hui nous allons nous intéresser à un adbuster, comprenez, un street-artiste qui s’attaque au publicité. Cet artiste se nomme Vermibus et il est Berlinois ! Les publicités, il s’en sert comme support pour ses peintures, des publicités qu’il dissout afin de modifier leur apparence et leur signification… Très joli !

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[vimeo]http://vimeo.com/83356219[/vimeo]

« Dissolving Europe is the new public art work that stormed Europe this year from Vermibus. Using a dubious inter-rail ticket, Vermibus set out with a set of 90 keys and his pallet of solvents to physically and temporally highjack the western world of advertisements in the name of fine art.
Each site is carefully deliberated with its environment, from Rolex boutiques, to archaic museums. The system looks simple in movement: unlock and roll the advertising poster to create a huge blank gleaming white breath of fresh air in the urban environment. The advert then undertakes the process of counter action painting using a series of solvents and brushes, it is then replaced in another site, another city, another country. »

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